ABOUT AFRICA ALBIDA TOURISM

Africa Albida Tourism is a Southern African tourism operator with hotels and lodges, restaurants and parks in the region’s foremost tourist destinations with Victoria Falls as the hub. Its operations are characterized by their prime locations, and an untiring quest for quality in every aspect of product delivery. The parent brand of the well-established Victoria Falls Safari Lodge, AAT was launched in May 2008, following a strategic decision to re-brand to reflect its growth and geographic spread. It runs from its Head Office in suburban Greystone Park, Harare, Zimbabwe. It operates three divisions, namely Hospitality, Restaurants and Parks.	1 2 3 4

Africa Albida Tourism is a Southern African tourism operator with hotels and lodges, restaurants and parks in the region’s foremost tourist destinations with Victoria Falls as the hub. Its operations are characterized by their prime locations, and an untiring quest for quality in every aspect of product delivery.

The parent brand of the well-established Victoria Falls Safari Lodge, AAT was launched in May 2008, following a strategic decision to re-brand to reflect its growth and geographic spread. It runs from its Head Office in suburban Greystone Park, Harare, Zimbabwe. It operates three divisions, namely Hospitality, Restaurants and Parks.

HOSPITALITY

AAT Hospitality owns, operates, markets and or manages premium quality hotels and lodges. Units include the flagship Victoria Falls Safari Lodge and the RCI Gold Crown Resort Lokuthula Lodges at Victoria Falls. Ngoma Safari Lodge is the group’s new property in Chobe National Park, Botswana.

SAFARI LODGES

The flag ship safari lodge of the AAT tourism portfolio is the award winning Victoria Falls Safari Lodge which sets the standard for the rest of the safari lodges in the portfolio.
The portfolio of safari lodges in Victoria Falls ensures that clients are dealing with premium safari lodge brands that are synonymous with the AAT portfolio.

RESTAURANTS

Founded on the runaway success formula of the fabulous Boma – Place of Eating at the Victoria Falls Safari Lodge resort, this division includes Victoria Falls’ deluxe a la carte MaKuwa-Kuwa Restaurant. Plans include the development of other outlets unique in character but using the same magic Boma formula, for Livingstone, Zambia and Cape Town, South Africa.

PARKS

Santonga is Africa Albida Tourism’s pioneering eco-park, whose first phase is scheduled to open in due course. The park is a multi-sensory, interactive experience fusing history, wildlife, culture and entertainment in a 6-hour experience which will help increase visitor’s length-of-stay in Victoria Falls.

THE TEAM

Dave Glynn	Chairman
Ross Kennedy	Chief Executive Officer
Glenn Stutchbury	Managing Director
Nigel Frost	Financial Director
Nicholas Ncube	Non Executive Director
Peter Newsom	Non Executive Director (Australia)

PHILOSOPHY

Africa Albida Tourism is underpinned by principles of utmost respect for the communities and environments in which it operates, and fostering a spirit of mutually beneficial partnership with all stakeholders. It aims to create opportunities to sustainably utilize natural resources, create employment and enhance living standards, to share our passion for Africa’s treasures; culture, wildlife and its immense physical beauty.

Africa Albida Tourism values are founded on:

    * Prosperity and benefit for all stakeholders
    * Conservation and enhancement of natural resources
    * Integrity and professionalism in all dealings
    * Product and service excellence

Africa Albida takes its name from the sturdy-rooted Acacia Albida tree; widespread in semi-arid Africa and revered in most parts of the continent.. The group’s hand-sketched tree logo in flaming colours represents stability, nurturing, prosperity and, above all, AAT’s ethic of being a fair, principled and responsible player in its physical, social and business spheres of influence. The colours are reminiscent of brilliant sunsets in the Zambezi Valley where this tree flourishes, with the sketchy artwork suggesting an approach respectful of every venture’s individuality.

"The (mutsangu/umtungabayeni) is a symbol of woman, and without woman, there is no life. It does not die because it is a symbol of our eternity." African elder, on the significance of the Acacia Albida Tree.

Widespread in semi-arid Africa, the Acacia Albida, or Faidherbia Albida commonly known as the Apple-Ring Acacia, is found on a wide range of soils and in different climates. It is known and revered for its multiple uses as a human and wildlife food source, with a multiplicity of other uses. It is a large, deciduous tree, often dominating its landscape with its imposing height and rounded crown, and is considered sacred in parts of Africa for its life-supporting and enriching characteristics.